About Us

Who is

Magic Lab?

Located in the heart of Kimberley, Magic Lab stands as a premier sneaker laundry, catering to all shoe aficionados in the area. Our comprehensive shoe cleaning services go far beyond the ordinary; we immerse ourselves in the intricacies of shoe care to provide an unparalleled experience. With meticulous attention to detail, we revive each pair, no matter how worn or dirty, making them shine like new. What began as a passion-driven hobby, fueled by our genuine love for sneakers, quickly evolved into a full-fledged 9-to-6 business venture.

At Magic Lab, we hold sneakers close to our hearts, and this devotion forms the foundation of our thriving enterprise. With each step of our journey, we discovered the incredible potential to transform our love for sneakers into an opportunity for growth and excellence. By dedicating ourselves to perfecting the art of shoe cleaning, we have created a haven for shoe enthusiasts seeking top-tier care for their valued footwear. With a team of skilled and passionate professionals, we’ve turned our vision into a reality, building a business that not only thrives but also fosters a genuine sense of community among sneaker enthusiasts in Kimberley.

At Magic Lab, we believe that sneakers are more than just fashion; they are a powerful catalyst for building a thriving sneaker culture within our community. Our core mission is to foster a sense of camaraderie among shoe enthusiasts by igniting their love and passion for footwear. Through our exceptional shoe cleaning and restoration services, we aim to bring people together, creating a shared space where sneakerheads can connect, exchange ideas, and celebrate their unique styles.

Our vision goes beyond the surface of a well-cleaned shoe; it extends to empowering the individuals within our community. We aspire to be a driving force in providing opportunities for both the young and the grown, inspiring them to embrace their passion and turn it into something extraordinary. By offering quality services that breathe new life into worn-out shoes, we aim to create a pathway for personal growth and development. At Magic Lab, we see every pair of sneakers as a symbol of potential, and we’re dedicated to nurturing that potential in the people around us.

In every cleaning and restoration process, we recognize the transformative power of opportunity. It’s not just about refreshing a shoe’s appearance; it’s about creating a chance for our clients to step into a world of possibilities. As we build bridges in the sneaker community, we also hope to build a brighter future for those who entrust their shoes to us. Together, we’ll stride towards a more vibrant and united sneaker culture, where the love for shoes becomes a driving force for personal and collective growth.

What is our


and our


At Magic Lab, we take our clients’ satisfaction and the longevity of their beloved shoes to heart. It is our unwavering personal mission to deliver nothing short of top-notch quality in every shoe cleaning service we provide. With a meticulous eye for detail and a passion for preserving the essence of your footwear, our dedicated team goes above and beyond to ensure that your shoes receive the royal treatment they deserve.

Our commitment to quality extends beyond mere aesthetics; it’s about protecting your investment. We understand that shoes are more than just accessories; they are an extension of your personality and style. By employing the finest cleaning products and state-of-the-art techniques, we safeguard and enhance the lifespan of your shoes, saving you from the expense of purchasing a new pair unnecessarily. With Magic Lab, you can confidently strut in your favorite sneakers, knowing they look their absolute best and are well-cared for by our expert hands. Our aim is not only to make your shoes shine but also to create a lasting relationship built on trust, excellence, and the mutual love for footwear. Trust Magic Lab to be your ultimate partner in preserving the charm and durability of your cherished shoe collection.

0 +
Services delivered
0 +
Happy Customers
0 +
Cleans Done
Shopping Basket